Merchant Account Website Requirements – Detailed Guide
Most of the payment service providers that we work with require merchants to follow all the guidelines listed in this document. It will become a lot easier for you to get approved for a merchant account if you follow the instructions. These are simple and effective ways to improve the possibility of your account approval. No matter if you are applying to a domestic processor or an offshore payment service provider most of the guidelines stay common.
Card Brand Logo. Display the Logo of the card brands that you wish to accept on your website. You can download credit card logos from this website.
Contact Us Page. The contact us page should clearly show the customer service information. It should indicate the customer support email address or telephone number(We suggest both). Remember payment service providers will most of the times verify the support number. Your support number should be active, and we advise him to keep it active 24X7. Maintaining the support number active 24 hours a day may help you in offering reliable customer service and also can help in reducing potential chargebacks.
Use of Images and Videos. Payment service providers take Digital Millennium Copyright Act very seriously. As a merchant, you should only use those images for which you have required licenses. You may also use creative common images that allowed for commercial purposes with modification. Find Free Images here
Company Information. Detailed information should be listed on the website about the Name of the company. This should be the legal business name. Along with the name the address of the company and nation where the merchants primary business entity is registered should be visible. This helps customers in generating trust on the merchants business operation. Sometimes customers also verify the entities business license information on relevant government websites like company house. These simple steps can help in building a long-lasting relationship with your potential customers. The detailed company information must be listed on the checkout page or on the page where the customer submits the credit card information. If you are using a hosted payment page, then this information should be available on the page which will eventually navigate the customer to the payment processors website. You should avoid using PO Box addresses. Most of the payment processing companies are uncomfortable in working with merchants that use PO Box addresses. Remember payment processing companies may verify the physical address that is declared by the merchant. If the merchant has claimed additional offices that includes the office address of law firm or Chartered accountant/CPA than the payment service provider may also verify these addresses.
Clear Shipping Policy. The shipping policy should be simple and easy to understand. It should give detailed information about how much time frame is required for the product to be shipped to the customers shipping address. A complete shipping policy can help you in reducing chargeback to sales ratio. This shipping policy should be linked on the home page menu or the footer menu of the website. It is a good idea to send the link of shipping policy and refund policy to the customer with the order confirmation email.
Detailed Product and Service Description. This is extremely important, and the merchant should give maximum time to this element. Ensure that the product description on your website matches the product offering. Do not overcommit to the customer. Overcommitment is one of the main reasons for disputes and chargebacks. If your product has different variations like color, dimension, packaging, aroma, etc. then you must ensure that these variations are listed on the product page. You should add relevant, clear images to each product page. Correct photos help customers in setting the right expectations for the final product. Sometimes over editing images can also create customer dispute. If possible keep the images as natural as possible.
Refund Policy and Cancellation Policy. Credit card brands or credit card companies offer buyer protection to the cardholders. With this feature, buyers can dispute the transaction if the product or the service is not delivered as per the commitment of the merchant. You should have a clear refund policy. The refund policy should have a simple language. Avoid using legal language that may confuse the customer. Most of the popular e-Commerce websites keep their refund and cancellation policy as the most straightforward written page on the site. To reduce the possibility of refund and chargeback, you can use chargeback notification and alert services. This is extremely helpful for merchants from high-risk industries. High Risk Merchant Accounts must be used chargeback alert service. We strongly encourage merchants to evaluate chargeback representment services also.
SSL certificate for all the pages. SSL ensures that your website loads on the https loaded on logical Port 443 also known as hypertext transfer protocol secure. The payments industry considers this protocol to be the most secure protocol regarding transaction information movement. You may also need to check HTTP to HTTPS redirect on your website. We have seen many sites resolving on both the protocols. This may result in a delay in approval and sometime may also result in a straightforward decline.
Check out information. The subtotal on the checkout page should indicate the cost of the Product, Shipping cost and Taxes as applicable. If you charge additional for customization of the products in case of customized T-shirts and mugs, then you must show this charge as a separate charge on the checkout page. If your product is subject to an additional duty or any individual taxes, then that should also display it on the final checkout information. This information should be presented to the customer before he/she proceeds the transaction for processing through the payment gateway.
No matter if you are applying to ach payment processing companies or for an Australian payment gateway for tech support you should follow the above-stated guidelines. This helps the underwriting team to gaze the risk profile easily. If you have any questions regarding Merchant Account Website Requirements feel free to email us on [email protected]