WHAT IS PAYMENT GATEWAY INTEGRATION?
As a merchant who owns an online store, the easiest way you can accept money from customers is through payment gateways. These gateways will have to be linked into the checkout page of your online store in such a way that the customer while checking out from your store shopping cart, he/she will be redirected to the payment gateway platform. The process of attaching or linking your online store software into the payment gateway platform is referred to as payment gateway integration.
How Does A Payment Gateway Operate?
When a customer intends making a purchase online, he checks out using his credit/debit card, this card information is processed by the payment gateways by sending the details of the customer to the gateway’s web server, which then makes the sale and sends a confirmation back to the website. You can quickly integrate your gateway into your website’s shopping basket software
What Are The Factors To Consider In Choosing A Payment Gateway?
Before registering an account with a payment gateway, it is important to consider a lot of option to know which one best suits your needs. Some of the factors are listed as follows
- Check with your web host to know if they offer payment gateways services. It will be easier and fast to integrate your host services into your suite. To confirm if your host offer payment services, go to the admin page of your website to confirm if your host offers payment services.
- It is very important to confirm which payment gateways support your shopping cart software before integrating your website.
- It is also very vital to check on the charges of a payment gateway before you consider choosing one. Payment gateways charge a non-refundable setup fee, a monthly subscription fee, and a little percentage of each processed transaction. Compare the rates and choose the most suitable.
- Choosing between external and direct gateway is a key factor you should always consider before integrating your website into a payment gateway. External gateway redirects a customer to another website for payment processing, while direct gateway process the payment on your store’s website. A Direct website is widely considered because it gives customer confidence and looks more professional.