Since musical instruments are expensive, a small percentage of chargeback can create message challenges to the business. To reduce the impact of disputes and chargebacks merchants from the music industry can utilize services like chargeback alerts and notifications. To understand this service let’s look at an example here.
Jason is a merchant selling guitars all across the United States through his e-commerce website. He also gets orders from customers located in Canada, Australia, The United Kingdom, Bulgaria, Germany, Luxembourg, Belgium, Ireland and other Nations. Sometimes few of his customers raise the dispute. They do not call Jason, but they call the card issuer directly. If the cardholder calls the card issuer, then this may create challenges for the stability of Jason’s Merchant account. If Jason uses chargeback alert services, then he will get the opportunity to receive a notification after the customer calls the card issuer. It will help Jason to coordinate with the customer and resolve issues directly. Eventually, it will help Jason in reducing chargebacks and also retaining more customers.