What Retailers Can Learn from Cycling Frog and SunKissed Greenz
As the competition heats up in the CBD beverage and pet wellness market, top brands are trying to leverage strategic giveaways to build awareness and increase customer loyalty without blowing their budget.
Two very decent examples stand out as case studies in savvy promotion: Cycling Frog’s THC and CBD seltzer giveaway, and SunKissed Greenz’s CBD dog treat event.
Cycling Frog’s Bold Seltzer Push
According to The Inventory, Cycling Frog, based in Seattle, is offering first-time customers a free can of their best-selling THC seltzer. The only cost is $2 for shipping; there’s no charge for the can itself.
Available in standout flavors like Black Currant and Ruby Grapefruit, each seltzer is infused with both THC and CBD for a balanced experience. This DTC (Direct-to-Consumer) promotion includes a clean 3-step funnel: email opt-in, auto-applied discount in the cart, and checkout.
Cycling Frog’s campaign is a masterclass in lead capture and first-time conversion. CBD retailers can take inspiration from this low-cost sampling strategy, offering a free product in exchange for an email and a small shipping fee to build a segmented customer list for retargeting.
Pet-Centric CBD Promotion by SunKissed Greenz
On the pet wellness front, Patch reports that SunKissed Greenz, based at Mokena, IL, is giving away free CBD dog treats on June 27 and 28 to ease dogs’ anxiety during July 4th fireworks. Each treat contains 15mg of naturally occurring CBD, is THC-free, and is made from organic, pet-safe ingredients.
SunKissed Greenz ties its promotion to a seasonal pain point. Pets’ stress from fireworks. We all know it’s a real issue. This kind of event-based campaign not only generates goodwill but also aligns perfectly with pet owners’ heightened concerns during summer celebrations.
What This Means for CBD Retailers
These giveaways aren’t just good gestures; they are calculated moves that blend branding, education, and smart sampling. Whether your CBD business focuses on beverages, pet care, or other niche verticals, the lesson is clear: strategic sampling boosts sales.
- Use limited giveaways to segment high-intent users.
- Tie promotions to a seasonal stressor or cultural moment.
- Use low-barrier entry methods like requiring only an email address and a small shipping fee, just like Cycling Frog’s DTC conversion model.
- Most importantly, educate your consumers about CBD + THC effects through a thoughtful follow-up sequence.
Need a Payment Processor That Understands the CBD Industry?
If you’re planning a promotional surge or looking to give out free samples, make sure your CBD merchant account is built to scale. At QuadraPay, we specialize in highly affordable payment solutions for high-risk industries like CBD, THC beverages, and pet wellness products.
