Credit Card Processing & Merchant Services for Car Dealerships
Credit card processing for car dealerships refers to a specialized system by which a dealership can accept payments through credit and debit cards. It includes a merchant account, payment gateway, and a credit card terminal. Dealerships can accept credit card payments over the internet and also in store.
For any car dealership, it is of paramount importance to offer a convenient payment option to their customers. With smooth credit card processing, your business can expand the sales volume as well as boost customers’ confidence. Accepting credit card payments at a car dealership is no longer a luxury but has become an essential requirement. But with so many credit card processing solutions available in the market, it can become quite challenging for dealers to choose the best merchant service provider.
At QuadraPay, we offer high-volume credit card terminals that allow car dealerships to accept payment for the sale of cars and accessories. Our team has written this guide for the benefit of merchants. This guide explores important factors associated with car dealership payment processing. Let’s begin.
Car Dealerships Need Effective Credit Card Processing
A lot of customers opt for digital and card payments when they purchase cars. This is because with credit cards, customers get a line of credit that can easily cover the total cost of purchase. With the right point of sale system and credit card terminal, car dealerships can offer this convenience to their customers.
Increase Conversion Rates
By accepting credit card payments, dealers improve the chances of closing the sales. This is because in the car sales industry, impulse buying is quite common. When a customer has a credit line, then the possibility of a sale increases.
Improve Customer Experience
Many customers avoid the complexity of visiting the bank or carrying cash to the car dealership. By using retail credit card terminals, you can allow your customers to make instant purchases for affordable as well as luxury cars. This smooth experience will make the customer feel comfortable and will also boost your brand’s reputation.
Enhance Security
These specialized card processing solutions come with a high level of encryption and advanced fraud prevention tools. The combination of these features helps protect both your business and your customer.
Best POS Credit Card Terminals for Car Dealers
For your car dealership, you can choose Valor or Dejavoo terminals. These POS terminals are available in different form factors and offer hassle-free, face-to-face payment processing. Let us explore our best picks for your dealership.
The Dejavoo Z11 is ideal for front-desk payments at the service department or showroom. It comes with various connectivity modules such as Ethernet and Wi-Fi. The terminal allows uninterrupted transaction processing even if Wi-Fi fails. The 3.5” touchscreen display is staff- and customer-friendly. The terminals come with EMV, NFC, and swipe support (chip, tap, and swipe) and allow acceptance of cards and wallet (Apple Pay & Google Pay) payments. With signature capture, the customers can sign directly on the screen. The Dejavoo Z11 works smoothly in all kinds of automotive business premises.
The Dejavoo Z9 Wireless Terminal is perfect for car dealers that need mobility. Connectivity includes 4G LTE + Wi-Fi support, and it allows payment acceptance anywhere, even if you’re outside or on a test drive. This terminal has a built-in rechargeable battery and does not need any wired power supply. It supports EMV, NFC, swipe, and signature on screen. Merchants can accept payments while showing cars on the lot, during mobile detailing, or while offering home services. It is also a great option for buy-here-pay-here operations or vehicle deposits.
The Valor VL100 Pro Countertop Terminal is a modern point-of-sale system from Valor Paytech that can be efficiently used at car dealerships. It supports EMV, NFC, and swipe payments. This terminal is also cash-discounting ready, which allows merchants to pass the card fees to the customers, basically offsetting processing costs legally. This is an affordable yet premium-looking terminal that enhances your brand value. It is perfect for mobile vehicle services or in-lot deals.
Frequently Asked Questions About Credit Card Processing for Car Dealerships
How do merchant accounts for car dealers work?
A merchant account for a car dealership is a specialized bank account that is used to accept card payments. To use this service, the car dealership must get approval from a specialized payment processor that can handle high-volume transactions. The merchant account holds the payment for a short period of time and sends it to the merchant’s business bank account after deducting the transaction fees.
What types of payments can car dealerships process?
Car dealers can accept a variety of payment instruments. The most commonly used payment methods are credit and debit cards; however, along with that, dealers can also accept mobile payments such as Apple Pay and Google Pay. Some providers also support BNPL. For a larger transaction, this payment processing solution also supports ACH.
Choosing the best car dealership merchant services
Getting the right merchant service provider is vital. If you make the wrong selection, you will be paying high fees and will also experience challenges in processing. When choosing a provider, start by looking at the pricing. The ticket size at any card dealership is exceptionally high, and that is why even a small savings on the transaction fee can have a significant impact on your earnings.
Most car dealerships prefer interchange plus pricing. It is a transparent rate structure. Evaluate the provider based on factors such as transaction security, level of customer support, and integration capabilities with your point of sale system.
Final Words
The right payment solution can play a crucial role in increasing the revenue for your dealership; it can also boost your customers’ satisfaction level while ensuring safe transactions. Make sure you choose the right merchant account for your car dealership so that you can minimize the friction and expand your business. It is the time for you to embrace modern credit card terminals that can handle high-value transactions without any challenge. If you have any further questions, then you can email us at [email protected].