Advertising your CBD products is actually very challenging these days, primarily because of strict restrictions that are placed by mainstream platforms like Google and Facebook. They often reject CBD-related ads, and this creates big challenges for merchants.
Advertisers in this industry can explore alternative options. They can look for marketing strategies such as influencer partnership, content marketing through blogs and videos, and also over social media platforms that allow CBD promotion. Email marketing and SEO-focused website optimization should not be ignored. They can actually drive a lot of organic traffic without ad restriction and capital investment.
Another effective channel can be the programmatic advertising. This can be done via networks that specialize in high-risk or regulated products. Such networks understand the compliance requirements and can deliver ads to a more targeted set of audiences. Along with that, using community forums, educational webinars, and sponsorship-relevant podcasts can also help you build your brand awareness in the market. And this will be in a totally compliant manner.
You can also work with advertising agencies that have experience in CBD marketing. They can help you easily navigate the policy limitations and also create compliant campaigns for you.
Combining multiple channels and focusing on brand storytelling rather than just direct product claims can help you increase trust and engagement. If you use this diversified approach, then your CBD business can actually reach a larger set of potential customers without relying on disallowed platforms.