Apple Pay and Google Pay both do provide highly secure, fast, and extremely convenient payment options, but they definitely have their unique strengths.
Apple Pay, which dominates the U.S. market with over 65 million users and exceptionally strong integration with the Apple ecosystem, supports Face ID, Touch ID, and Passcode authentication. It is accepted at almost 85-90% of U.S. retailers.
On the other hand, if you look at Google Pay, while it is slightly smaller in U.S. adoption, which is somewhere around 30%, it has got a strong international footprint. And this is especially true for Europe and Asia. Google Pay works across Android devices and Chrome browsers. It also supports fingerprinting, PIN, and device lock authentication.
Google Pay is accepted by almost 83% of global retailers. For any business that serves the U.S. audience, Apple Pay can definitely drive more in-store conversion, whereas Google Pay is critical for those businesses that are targeting international customers or Android users. Merchants should take the dual approach and offer both wallets. This will ensure that businesses get maximum reach and customers get flexibility. With Quadra Pay, merchants can get the ability to accept both the wallets. And our solutions come with easy integration, regardless of the business type and the location.